Study Top Performers
Look at thumbnails from successful videos in your niche. Notice patterns in colors, text placement, and facial expressions. Use these insights to inform your design.
Design thumbnails that dramatically increase your video click-through rates and stand out in search results.
Look at thumbnails from successful videos in your niche. Notice patterns in colors, text placement, and facial expressions. Use these insights to inform your design.
YouTube's interface is white and red, so avoid those colors in your thumbnails. Use bright, contrasting colors like yellow, blue, or green to stand out.
Thumbnails with expressive human faces get more clicks. Show emotion—surprise, excitement, curiosity—that matches your video's content.
Use 3-5 words maximum. Make text large enough to read on mobile devices. Add an outline or shadow to ensure readability over any background.
Create 2-3 thumbnail variations and test them. YouTube's A/B testing feature can help you identify which designs perform best.
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